Content strategy & writing
I help founders and businesses find their voice, document it, and use it to build content that actually connects. Twenty years of writing. Ten of them freelance. Zero tolerance for generic.
About
I'm a content strategist and writer with over 17 years of experience; 10 of them working directly with business owners and marketing teams. I've written for businesses in nutraceuticals, veterinary compounding, travel and tourism, baby tech, home security, and more.
That breadth isn't a bug. It's the whole point. Where others see unrelated industries, I see patterns: in what audiences respond to, in what makes a brand memorable, in what's actually worth saying. I can see what specialists can't, because I've seen how the whole picture fits together across dozens of contexts.
Yes, AI can write. What it can't do is hear the thing you said in passing and recognise it as the most interesting idea in the room. It can't tell the difference between how you actually think and how you think you're supposed to sound. That gap is where I work.
My edge isn't just experience. It's the research instinct and editorial judgment that comes from two decades of asking the right questions and knowing what to do with the answers.
Based in Cape Town. Working globally.
How I can help
Whether you need to nail your brand's voice once and for all, turn your ideas into a steady stream of content, or get more mileage from a podcast you're already recording, there's an offer for where you are right now.
Brand Voice Development
Sound like yourself online, consistently.
Every business has a voice, many just haven't found it yet. The problem is that without it written down, every piece of content you produce is a gamble. Your team writes differently. Your AI tool sounds like everyone else's. And you wince every time something goes out that doesn't feel quite right.
A Brand Voice Guide fixes this permanently. Off the back of one conversation, I'll build you a document that captures exactly how your brand sounds, so that every writer, tool, or hire you use from here on produces content that's unmistakably you.
Launch price: R9,500 · Price increases once the first cohort is complete.
Start the conversation → Not sure? Take the free Brand Voice quiz → See exactly what you get →
Monthly Content Retainer
Your ideas, in your voice, ready to post.
You have things worth saying. You just don't have the time, the energy, or the patience to wrestle with a blank page, or spend hours arguing with an AI about why it keeps making you sound like a press release.
Imagine this: Once a month, we have a conversation. You talk about your business, what's going on, what you're thinking about, what's good, what's bad, everything. I take that conversation (plus everything I know about your audience and what actually lands) and turn it into 6–8 pieces of content ready for you to post.
This is a minimum 3-month retainer, so we can genuinely get to know each other and build something that works.
From R6,500/month · Minimum 3-month commitment. Scope confirmed on your intro call.
Start the conversation → Not sure yet? Take the free Content Quiz → See exactly what you get →
Podcast Content
Your episodes, working harder.
You book the speakers, record the interviews, edit the episodes and get them up. That's no small thing. But for most podcast hosts, the episode goes live and then goes quiet; one post with a link, maybe a story, and that's it.
The Podcast Content Engine takes your recordings and turns each episode into a set of LinkedIn posts written in your voice. The ideas from the conversation, shaped for the platform, ready to post. No transcripts. No summaries. Just content that keeps the episode working long after it drops.
Get in touch
I work with a small number of clients at a time, and every engagement starts with a conversation. Fill in a few details below and I'll be in touch to set something up.
Prefer email? skenmuir@gmail.com