Take a minute to write an introduction that is short, sweet, and to the point.

Content Strategy.

After working with many brands and companies as a writer and consultant for over five years, I transitioned into the role of Content Strategist.

Client

  • Maternity leave cover for Cullinan Digital (4.5 months).

    I managed the content strategies and content for Pentravel, Thompson’s Holidays, Explorer Safari, and Edusport.

    We relaunched the Pentravel website and celebrated their 40th birthday. Edusport hosted groups in France for the Rugby World Cup 2023 which we supported with blog and social content.

  • For over a year, I have worked with Treeshake on various clients.

    Content & user journey mapping for Plentify, for their product HotBot. This client is in the sustainable energy sector.

    Content, content strategy & journey mapping for WAP (World Animal Protection) for the Lion Day campaign. Results: No more captive lions,

  • Worked with the team while they were in the process of hiring a new Content Manager.

    Produced blog posts in new styles to transition them into a new era of content.

  • Headhunted for Content Strategist role & worked in-house for a year. Continued in contract role afterwards.

Work

  • Quarterly content strategy across four core brands: Pentravel, Thompson's Holiday's, Explorer Safari and Edusport.

    Managed the content and social teams, mentored interns, and edited and approved social content.

  • Communication strategy for Pride Not Cruelty campaign with WAP.

    User journey mapping for Plentify.

  • Planned content strategy, including core content pillars in their transition phase.

  • For 14 months, I was solely responsible for the creation and execution of a quarterly content strategy for both the main iXperience brand, as well as the sub-brand, iX LaunchPad.

Writing.

I have always been a writer. As a child, it was short stories and restaurant menus, then essays and a thesis. Since 2007, I’ve been writing for the web, starting with a personal food blog, and graduating to Product Copywriter at Yuppiechef. In 2016, after five years at Yuppiechef and the birth of my son, I decided to try out self-employment. Since then, I’ve written for many brands, companies, and agencies. Below are a few examples.

  • I work with Gone Digital on an ad hoc basis, writing articles and other content for their clients as need arises.

  • In 2019 I started working with the team at the South African-owned global brand, Snuza. With a short break over the COVID pandemic, I've written for them almost continually, creating the bulk of their blog content over these years.

  • Alongside the content strategy and management work I did with the Cullinan Digital team, I also wrote a lot.

  • Although the bulk of the work I did for Emma Hanly & Co was editing for TMI (The Media Image), I also wrote several articles for FourthRev.

  • Alongside planning and strategy, I also wrote a few pieces for the Essentially Natural blog. Each article was accompanied by a newsletter and social media captions.

Client

Work

Social Media.

Work

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Social media is more resource-heavy than many businesses realise, and I help relieve the burden for them. I specialise in social media campaigns with a purpose, leaving day-to-day comms for a dedicated social media manager.

Client

  • I worked with V-Tech (a veterinary compounding company) for about four months while they built a social and marketing team.

    During that time, I created and executed several social media content strategies. This work included planning, writing, briefing designers, and publishing content over several months. Channels were a two Facebook pages (local & international) and a LinkedIn profile.

    I also managed the 20 year anniversary video for V-Tech. This included scriptwriting and video management for 20 Years of V-Tech video.

  • SEO content editing for their client, TMI (The Media Image). Editing multiple articles per day for distribution across the web.

    Emma Hanly & Co. is a fledgling collaborative of freelance consultants under the management of Emma Hanly.

  • I worked with the Yellow Door team for over a year to create social content for their client, Chinaherb, a South African company selling traditional Chinese medications.

    I wrote most of their social content and ads for Instagram and Facebook from March 2023 to June 2024.