Let me use my 15 years of experience to give your brand the edge.

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After a decade spent working within companies, I turned my hand to working with them. Since 2016, I’ve used my skills, experience, and expertise to help businesses of all sizes reach their marketing goals.

A content strategist with over 15 years of experience working in agencies, within companies, and as a freelance consultant, I enjoy the challenge of getting to know new clients, new industries, and new content forms. Far from regurgitating the tried and tested, I’m motivated to experiment, innovate, and take each brand and company I work with to new heights.

With a proven history of writing copy that works, I leverage my experience and expertise to create content strategies that attract, nurture, and convert.

WHAT CLIENTS SAY

  • “Not only is Sigrid meticulous about the work she submits, she's also skilled at managing large quantities of content. Although she was only with us for a short time, her submissions rarely required revision, and she was always straightforward in her approach to collaboration. She is a pleasure to work with and an experienced asset to any company she joins.”

    Kimberly O'Sullivan
    Senior Digital Project Manager at TTC Digital for Cullinan Holdings Ltd & The Travel Corporation

  • “Sigrid is a joy to work with, she is action-orientated, enjoys working hard and is full of energy for the things she sees as challenging, while not being fearful of acting with a minimum of planning. She works superfast and efficiently. She is approachable, has helped me with urgent requests, and she does so with a positive attitude. Sigrid has made working together easy and wonderful.”

    Cordène Midgley
    Marketing Director, Treeshake

  • "Not only is Sigrid meticulous about the work she submits, but she's also skilled at managing large quantities of content. Although she was only with us for a short time, her submissions rarely required revision, and she was always straightforward in her approach to collaboration. She is a pleasure to work with and an experienced asset to any company she joins."

    Emma Hanly
    Director, Emma Hanly & Co.

  • "Sigrid's ability to craft thorough, well-researched content that cuts out the stale while retaining entertaining wit and relatable insight is what sets her worlds apart. Moreover, her ample experience in product merchandising for online retail offers a powerhouse of valuable and applicable knowledge to any marketing endeavour."

    Andrea Fedder
    Content & Copywriting at Yuppiechef.com & Faithful to Nature

  • Sigrid joined my project as a Learning Designer to create lessons for an online school. Even though this was her first learning design role, I was blown away by her ability to adapt to a new environment. Both her subjects were quite complex and her ability to research, engage with difficult SMEs and structure well written and logical content is beyond impressive. She learns quickly, manages herself and meets her deadlines without fuss. Highly recommended!

    Zoka Debeljkovic
    Project Manager for the Matric Schools Project, Uni4Online

  • "Sigrid and I worked together for a year [2020 - 2021] at Uni4Online, creating online lessons for a Grade 12 students. As the QA editor, I seldom had to make improvements in her copy and found her writing clear and concise. She developed two very technical subjects [Accounting & Life Science] and it amazed me how clearly she could explain complex concepts. She is a quick study and works independently. Her communication skills are on point and humorous. No amount of pressure seems to frazzle her. As a person, she is forthright, which makes a working relationship pleasant and effortless. I will always appreciate another opportunity to work with her again. Highly recommended. 5 stars.

    Carine Miller
    QA Editor, Uni4Online