Maternity leave cover for Cullinan Digital, managing strategies and content for Pentravel, Thompson’s Holidays, Explorer Safari, and Edusport.

Pentravel website relaunch. Notable content: 1, 2, 3, 4.

Content & user journey mapping for their client Plentify, for their product HotBot. This client is in the sustainable energy sector.

Content, content strategy & journey mapping for WAP (World Animal Protection) for the Lion Day campaign.

Social and marketing content development for their client, Chinaherb.co.za, a company in the Traditional Chinese Medicine industry.

Worked with the team while they were in the process of hiring a new Content Manager. Produced blog posts in new styles to transition them into a new era of content. Lip oils | Custom skincare | Self-Care.

Social content strategies, copywriting, and reporting for targeted campaigns.

Scriptwriting and video management for 20 Years of V-Tech video.

SEO content editing for their client, TMI (The Media Image). Editing multiple articles per day for distribution across the web. Emma Hanly & Co. is a fledgling collaborative of freelance consultants under the management of Emma Hanly.

Article content for their client Coyne Healthcare/Phytoceutics. Client is in the vitamin and mineral supplement industry. Press release for Taptap by AMA Digital Media.

Articles and thought leadership pieces for blog and syndication (Dec 2019-June 2021). Client in the wearable baby monitor industry.

Headhunted for Content Strategist role & worked in-house for a year. Continued in contract role afterwards. All forms of copy from long-form articles, emails, website, and social media plus the creation and execution of a quarterly content strategy.

Learning design content for their client, the SDC (Skills Development Corporation). Qualification in Wealth Management. Client is in the elearning industry.

Development of online learning curricula, for Grade 12 subjects (Accounting & Life Science). Year-long contract to develop learning materials in line with CAPS curriculum.

Articles and website content for Giltedge blog and sales materials. Client in the luxury travel industry, globally. Guided merge from multiple brands to single umbrella brand.

Email course content for a wide variety of travel and tourism companies. Year-long contract to create email content. Client in the travel marketing industry, with a very specific email course marketing concept. Now called 10xTourism.

Website content and articles for blog. Client in the luxury travel industry, primarily in Africa and surrounding islands.

Summerview Apartments & Kommetjie Mountain Estate. Website content and sales brochure. Client creates media for property development.

Articles in the lifestyle niche for their client FedHealth, a South African life insurance provider. Content was created over the course of several months for their member’s only section. Client in content creation.

Blog posts and product descriptions for the Faithful to Nature website. Content produced over the course of several months as new products were listed. Client is an eco-retailer.

Concept, bottle, box, and website copy for award-winning, crowd-funded South African craft gin. Worked on original gin and Pino & Pelargonium.

Website, social media, and general copy for brands in the Bottega Family Wine group: Idiom Wine Estate, Whalehaven Wine Estate, and Vinotria.